We’ve all heard the most common excuses for not keeping up with a blog. Or used them ourselves.

“I don’t have time”, “I don’t have anything to write about”, “I can’t write”…

They’re all valid. But none of them are good enough.

But how come? Why is a blog so freaking important?

It’s about making money.

Did you know that almost half of people read a piece of content online before they make a purchase decision? And that B2B marketers who use a blog get 67% more leads than those who don’t?

That’s what you’re missing out on when you make excuses for why you can’t blog. You’re missing out on potential customers landing on your site and serious lead generation opportunities.

So if you’re currently making excuses, here is what you’re probably saying — and how to get over it.

The Top 3 Challenges of Maintaining a Blog… and How to Get Over it.

Let’s pick apart these excuses individually. I’ll also give you some easy-to-implement strategies that can help remove your blogging inhibitions.

If you’re serious about getting more traffic and having a better client conversion rate, then you want to get your blog working for you. Here’s how.

1. “Blogging is too time consuming.”

I get it. This is totally true! Time is one of the biggest challenges of maintaining a blog. Having a bomb blog that generates consistent content is no easy feat.

Just like every good business strategy, your blog needs to have a fleshed out and realistic plan. Staring at a blank screen is intimidating and can result in tons of wasted time. Or worse, no post at all.

Here are some reasonable ways you can overcome the obvious time constraints of blogging.

  • Make reasonable deadlines

How often can you actually post? Be honest. The fact is, blogs that post more than 16x per month get 4.5 times more leads… so consistency is definitely key.

In other words, you need to have realistic goals that you can maintain long term. So when you make a blogging plan, make sure it’s one you can stick to.

  • Get your team involved

You don’t have to take the whole weight of the blogging world onto your own shoulders.

Get your team involved in the process. Feel out who is interested in being part of the blog and let them use it as a creative expression.

Give your employees a set number of blog posts to write per month and watch your content quantity skyrocket. Just be sure to have quality control and guidelines so your blog keeps the company’s tone and professionalism.

  • Outsource your writing

Your team may not have the skills or time to keep up with your blog. That’s okay!

You can outsource your blog writing and get quality content that consistently performs better than what you are capable of producing yourself. Take the time to do some research and find an expert in your field.

So that’s one excuse down, with three easy solutions to fix it.

2. “There’s nothing to write about.”

Writer’s block. It’s a pain, and it’s a real problem.

But that doesn’t mean there isn’t actually anything to write about! Everyone from plumbers to pet groomers have blogs… and they’ve found plenty to write about.

Among the challenges of maintaining a blog, this is one of the easiest to get over. Here’s how.

  • Check out your RSS feed

Without fail, there are trending topics in your industry at any given moment. There’s always something being discussed as the latest and greatest… and your readers want to be up-to-date!

So give them what they want. Check out your feed and find out what’s trending, do keyword research, and start blogging. Not only will this make you stand out as an industry authority, it will get you better search engine rankings.

  • Look for topics on… Reddit?

Believe it or not, this popular site is a great place to look for trending topics and generate some awesome post ideas.

Explore a subreddit that talks about topics in your industry, check out the top posts of the day, and look at the top comments. You’ll get a great idea of what people are talking about AND what questions they’re asking. Then, you can answer them in an awesome informative article.

BAM. Brand yourself as an authority, get people on your page, and earn trust to convert clients.

3. “I’m not a writer. I don’t know how to write.”

Can you have a conversation? Then you can write a blog.

The biggest hang-up for why you can’t write a good blog post is your grade 9 English class. The rules of writing an essay don’t apply to blogging… in fact, it’s quite the opposite.

Your blog posts should be relatable and conversational. A far cry from what you were taught in school. Contractions, slang, simple words… they’re all good for blog writing. Here’s how you can get better at writing the perfect blog posts.

  • Relax. Seriously.

Some experts even recommend pretending like you’re talking to an old friend. As long as the tone is right for your business, feel free to use slang and expressions you wouldn’t use in formal writing.

  • Take a free course

There are a lot of resources on the internet these days. This includes a ton of free online courses specifically made about how to write blog posts. Check out places like Udemy for fast resources that cost next to nothing or, better yet, are totally free. Knowledge is power!

Shake it Off

The challenges of maintaining a blog are frequently enough to stop people from having one at all. But overcoming these challenges could increase your company’s success… a lot.

In fact, according to BlogHer, 81% of American consumers consider blogs trusted sources of information. So if you don’t have one, you’re basically sending the majority of consumers packing. Where will they go? Right over to the competition’s blog.

I get the reason some people are scared to blog. There are a lot of excuses that are easy to justify.

But I’ve given you some easy-to-do ways you can overcome the common challenges of maintaining a blog. Plus, you can always hire an expert. Either way, you should have a blog… or suffer getting left behind in this ever-more tech driven world.

Why don’t you have a blog? If you do, what’s your biggest challenges of maintaining a blog? Let me know in the comments below!

 

 

 

 

 

 

 

 

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